Michigan (877) 21-Results
Sponsored (Paid) Search Marketing
Morton Marketing is both a Yahoo! Search Marketing Ambassador and a Qualified Google Advertising Professional.
"Sponsored search is the source of most of our new business opportunities. Morton Marketing has helped us maximize our ROI on sponsored search by helping us indentify what works and what doesn't.
Resultrak, Morton Marketing's analytics tool, has allowed us to significantly cut our sponsored search budget while maintaining the number of qualified leads."
Dennis Reno, vice president of marketing, Fleetilla
Google AdWords and Yahoo! Search Marketing are Pay-Per-Click networks that give you the opportunity to bid for positions within search engines lisitings.
Your sponsored listings are displayed based on keywords used by web searchers to find information. Each time a visitor clicks your ad, you are charged a PPC fee.
PPC can be a terrific compliment to your overall Search Marketing strategy but it requires active management and refinement to ensure that your PPC charges have a positive ROI.
- Overbid for unproductive terms and you will reduce program return.
- Under bid for value terms and you'll receive less targeted traffic.
Morton Marketing offers turnkey PPC setup, management and ROI tracking.
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