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Search Engine Optimization (SEO)
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Natural or Organic Search Engine Optimization helps businesses appear within the standard (non-paid) areas of search engine results.

 "Our business has grown significantly through organic Search Engine Optimization.  We used to get almost no web visitors from organic search and now we get thousands every month.

These web searchers buy our products from all over the world.  Morton Marketing has done a tremendous job helping us strategically utilize organic search to grow our business."

Allan Newman, president, The Newman Group

Organic SEO can drive a significant amount of targeted web traffic to a well optimized site.

Our Proven Process Delivers Results

Keyword Research

Optimizing your website for the correct keywords is critical to the success of your SEO campaign. We will identify the best keywords for your business that can provide the greatest ROI.

Current Rankings

Using the target keywords, we provide our clients with a current search ranking report. This will allow us to measure the current SEO effectiveness as well as set a benchmark to measure improvement.

Competition Search

Using the keywords outlined from the Keyword Research phase, we will research the competitors who currently have top rankings in the major search engines. Who are they? Who are we competing against? Why do they have good rankings?

Website Analysis

Our search engine optimization team will review your website and provide recommendations in regards to page structure, navigation, include files, JavaScript, and other development areas that may affect search engine rankings.

Reporting

Resultrak is a marketing reporting and tracking tool developed by Morton Marketing to help our clients track all of their marketing programs, but it is extremely useful for SEO clients. All ongoing SEO clients receive a FREE Resultrak account. Monthly SEO reports are uploaded to your account so you can track your SEO improvements.

Account Management

Our search engine optimization team will assign an account manager to assist you through the entire SEO process. This person will be available to answer all of your questions and to ensure your SEO goals are being met.
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